“Design creates culture. Culture shapes values. Values determine the future.”

“Build something 100 people love, not something 1 million people kind of like.”

“Question everything generally thought to be obvious.”

“Styles come and go. Good design is a language, not a style.”

“Leave it better than you found it.”

“There is no design without discipline. There is no discipline without intelligence.”

“A good designer finds an elegant way to put everything you need on a page. A great designer convinces you half that shit is unnecessary.”